Legal Aspects of Doing Business in Europe - Volume II

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Format: Paperback

Language: English

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Size: 14.18 MB

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The American Association of Franchisees and Dealers (AAFD) has endorsed The Franchise Buyer's Manual. Uniformity is critical to franchise success. Therefore, franchisees also need to do an attitude check from time-to-time, just as franchise systems should. When a franchise wants to grow, Mulgannon said, they have to consider where their business model will work and how far they can expand their brand into unfamiliar territory. Franchisors have the responsibility of making sure that programs are kept current and competitive with what else is out there, not only in that industry but also in other industries.

Pages: 504

Publisher: (July 8, 2005)

ISBN: 1411650042

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